Black Is Beautiful Collab Project
- Jun 10, 2020
- 1 min read
Last week we made the decision to take a break from our own social media messaging and to use that time instead to listen and begin to educate ourselves on how we can become long term partners for equality in our community. As we begin this new week, we wanted to start with the announcement of our participation in the "Black is Beautiful" collaboration - an initiative started by Weathered Souls Brewing to raise awareness for the injustices experienced by people of color in our communities. We are truly thankful for their leadership in creating this initiative and opportunity for members of the brewing community to immediately begin investing in this movement, and to show our support for people of color in our communities. Weathered Souls has challenged all participating breweries to make this effort a first step in a long term commitment to work for equality and, to facilitate that, to find a local organization with whom we can form a long term partnership. Right now we are in the process of researching and reaching out to organizations in order to find one or several with whom we feel we can form a long term partnership for change. As we have done with investing in mental health and wellness in our community, we want to take the time to find organizations that we resonate with so that we can truly act as long term partners. We will announce these partners before the release of this beer, which should be ready in 3-6 weeks, so stay tuned for more info soon.
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Loved reading about https://alphadentalexcellence.com/ the Black Is Beautiful collaboration! Your storytelling made the process engaging. I recently saw a discussion on a alphadentalexcellence-centered review blog, which shared some unique insights on collaborations that resonated well.
Enjoyed reading about this collaboration The way the story highlights creativity and purpose was very inspiring I remembered seeing a post by neiljesani on similar brewing initiatives which offered some interesting background as well It is https://neiljesani.com/ refreshing to see such projects combining artistry and community impact making it a great example for others in the industry to follow
Enjoyed learning about the collaboration and the meaning behind it. The story went beyond the product and highlighted purpose and community. I recently read https://www.naturalcleansedetox.com/ a brand values discussion on naturalcleansedetox, and it echoed the same idea of using collaboration to create positive impact.
Engaging story behind the Black Is Beautiful collaboration and its wider message. The balance between craft and community impact was well communicated. I saw https://kjleisure.com/ a similar collaboration feature discussed on kjleisure that highlighted how shared values strengthen creative projects.